About Us


Strictly Briks was founded by Brian Semling in late 2014. As a father of two children, Sonja and Erik (then 7 and 4 years old), Brian knew that his kids and all of their friends loved playing with popular construction toys (like LEGO, Mega Bloks, etc.). Along with Carina, his wife, they recognized that leading brands only offered limited options for creative play, and these companies focused almost entirely on licensed sets to be built once and put into the closet forever. They remembered a time when as kids they used their imagination and played with bricks over and over again making all sorts of creations.

Thus began the inspiration for Strictly Briks…


Our mission is to innovate creative play.  We offer numerous colors, shapes, and sizes of stackable base plates and towers to new types of play like our patented silicone straps and The Cube.  We provide an affordable platform and structure for kids to build from and encourage combining with toys you already have, like action figures, mini figures, cars, stuffed animals, etc., to play in a new way and let your kids’ creativity shine.

Family & Values

We all work together, Carina, Sonja, Erik, & I as a family, along with a team of dedicated staff members to bring Strictly Briks to life. Sonja and Erik are the models for all of our marketing, and even help create and invent products! Our family puts God first in our lives, and we are very thankful for the blessings that He has provided us with.

1 Peter 4:10 “As each one has received a special gift, employ it in serving one another as good stewards of the manifold grace of God.”


Where can you find our products?
We sell online on strictlybriks.com and Amazon.com. We also sell on Amazon international marketplaces in Canada, Mexico, the United Kingdon, Germany, France, Spain, and Italy.



Our products are educational and encourage creativity. Our brand is strongly supported by educators, teachers, schools, pre-schools, day cares, and other centers of learning. If you are an educator, please go to strictlybriks.com/education or email eduation@strictlybriks.com to find out more about our educators’ discount program.


We want to hear from you!

Strictly Briks aspires to be the worldwide leader in creative play! Even though we currently offer hundreds of different products, you’ll see from our continuous new product releases that we are just getting started!

We thank you for your business and sharing our brand with others. If you have ideas or suggestions as to how we can improve our products, selection, or business, I would love to hear from you directly at brian@strictlybriks.com.


Let’s start building!

Brian Semling

Founder and CEO
Strictly Briks

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